1. "Mobility creates value": Flexible and boundary-breaking thinking encourages employees to incorporate the concept of "mobile and scalable" into design and service.
2. "Steel Tenderness": The outer shell of the container is hard, but the internal design focuses on humanistic care (such as insulation, lighting, and spatial aesthetics), reflecting the brand temperature of both rigidity and softness.
3. "Zero Waste": Implement environmental protection principles throughout the process from production to recycling, regularly publish sustainable development reports, and set industry benchmarks.
Social Responsibility: "Beyond Business Responsibility"
- Post-disaster emergency support: quickly provide temporary housing for natural disaster areas and practice the corporate public welfare mission.
- Rural Renewal Plan: Use low-cost container houses to transform schools and medical stations in remote areas.
- Employee Charity Day: Encourage the team to participate in environmental protection actions (such as container recycling and transformation charity activities).